SALISBURY MIDDLE SCHOOL
Under the direction of advisers Katie Royer and David Beyer, a team of students from Salisbury Middle School created a video on local manufacturer FMI for the competition, “What’s So Cool About Manufacturing?”
FMI provides full contract manufacturing including product development, manufacturing, filling, warehousing, shipping and third-party logistics. They provide dedicated account managers and specialists to get a product to market including creams and lotions, shampoos and conditioners, gels and serums, sprays and exfoliants, lip balms, fine fragrances, alcohol based products, bath salts, waxes, scrubs, butters, suspensions, toothpaste, OTC preparations, products for aestheticians and more.
FMI is located at 100 Cascade Drive, Allentown.
The SMS students are members of Digital Aces, a group at the school who thrive on technology and help peers and others with technological challenges. The group includes: Remy Spedaliere, Noor Mahmoud, Sarah Vaughn, Aloya Thompson, Skylyn Mason and Laurans Trinh. The group meets every day according to Remy.
The folks from “What’s So Cool About Manufacturing?” assigned the group the task of interviewing FMI for the competition.
Following the guidelines provided by “What’s So Cool About Manufacturing?” and equipped with two GoPro cameras and microphones, the students toured FMI and acquired an understanding of the manufacturing industry and the work FMI does.
The students made a list of the people they wanted to interview, wrote questions, incorporated those questions into a script and went to film and get recorded clips. Laurans wrote a script stressing the importance of manufacturing.
“We had to wear hair nets in certain areas,” Aloya said.
“We had to be careful what we recorded due to confidentiality,” Skylyn said.
“I liked going to the facility and experience manufacturing,” Sarah said.
“We worked well together and had fun,” Noor said.
“I thought manufacturing would be more robotic,” Aloya said.
The students met CEO Kevin Rhoads, Account Manager Jessica Lewicki and Operational Support Specialist James Harkness.
They had one month to learn about the company, film the video and split the product into video and audio.
The team used iMovie for their submission.
“We wanted to use Adobe Premier Pro for the advanced editing but we were unable to do that through the school,” Laurans said.
During the winter break, Laurans completed the final editing. He said he was motivated to make a better video than the submission Digital Aces made in 2019.
The team decided the video theme would be professional.
A PBS editor gave the students three rounds of feedback on how the video could be improved, such as transitions from topic to topic.
The finalized video was due Feb. 8.
Voting was done during the school day by students and open to the public to vote for their favorite team.
The award presentation was held Feb. 25. Awards included outstanding overall program, viewer’s choice outstanding videography, outstanding editing, outstanding creativity, outstanding cool, outstanding team spirit, outstanding educational value, outstanding outreach plan, outstanding career pathway, outstanding brand placement and sweet manufacturing.
A total of 30 teams entered the competition.
The students said they were impressed by Rhoades and FMI.
Beyer said the employees of FMI were excited SMS students were there and bent over backwards for the team. They are committed to using this video as a communications tool.
Although the students did not come home with an award, the group was proud of their submission and the work they did. The students, with the exception of Laurans who will be moving on to the high school next year, say they plan to enter the competition in 2021.